UPJ - Dies Natalis 12 & Wisuda 9
A comprehensive visual identity and branding project for the 12th Anniversary and 9th Graduation of Universitas Pembangunan Jaya.
Concept
The concept centers on "Institutional Growth," blending academic prestige with a modern urban aesthetic to celebrate the university’s evolving excellence.
Development
I directed the visual cohesion across all event touchpoints, overseeing the design of environmental graphics, stage backdrops, and digital promotional assets.
Problem
The challenge was to harmonize the festive, celebratory energy of an anniversary with the formal, prestigious atmosphere required for a graduation ceremony.
Solution
I developed a unified graphic system using bold geometric patterns and a refined color palette that bridged both events, maintaining a high-end and professional brand image.
