Halodoc - 2022 Calendar
A physical branding project involving the design and production of Halodoc’s 2022 corporate calendar, created as a high-value touchpoint for partners and users.
Concept
The concept focuses on proactive wellness by integrating the friendly "Heidy" mascot into monthly lifestyle-based health tips.
Development
I translated Halodoc’s digital brand guidelines into a tactile format, utilizing custom vector illustrations and a clean, red-and-white color palette to ensure visual consistency.
Problem
As a digital-first platform, Halodoc faced a challenge in maintaining top-of-mind awareness during periods when users were not actively seeking medical assistance.
Solution
I designed a functional desk calendar that serves as a permanent physical reminder of the brand, offering proactive health value through monthly QR-coded resources and wellness advice.
