AirAsia - Phnom Penh in 3 Minutes
A fast-paced, 3-minute travel guide for AirAsia that showcases the vibrant sights, sounds, and cultural highlights of Phnom Penh to potential travelers.
Concept
The concept focuses on delivering a condensed, immersive experience of the city’s energy through fast-paced visuals and rhythmic storytelling.
Development
I led the art direction by defining a punchy visual style and designing custom graphic supers that seamlessly integrated location names and travel tips into the cinematic footage.
Problem
The challenge was to deliver a high volume of destination information within a very short timeframe without cluttering the screen or distracting from the visual storytelling.
Solution
I implemented a bold, kinetic typography system for the graphic supers that provided clear navigation and context while enhancing the video’s modern brand aesthetic.
