JAYA Group 2026 Calendar
A commemorative calendar for JAYA Group that documents the evolution of Jakarta’s rail infrastructure. The visuals feature high-impact architectural and transit photography of the MRT, LRT, and KCIC networks.
Concept
Focuses on the scale and precision of modern public transit. Emphasizing wide perspectives to showcase the seamless integration of technology and the city's movement.
Development
The layout utilizes a structured, geometric design to mirror the engineering of the rail systems. I directed the use of high-contrast photography and a neutral, professional color palette to allow the scale of the infrastructure to remain the focal point.
Problem
Infrastructure projects can often feel static or impersonal in a corporate calendar format. The creative challenge was to translate industrial construction and transit systems into a visually engaging and aspirational narrative.
Solution
The art direction incorporated dynamic angles and active transit scenes to convey a sense of movement. This approach turned technical infrastructure into a visual narrative of a connected and modernizing city.
