Sariwangi - DIgital Video Commercial
A video commercial for SariWangi focusing on the sensory experience of preparing and enjoying the tea. The production emphasizes close-up visuals and an ASMR-driven soundscape to highlight the product’s quality.
Concept
The concept is based on showcasing the product's preparation and enjoyment through a sensory-focused lens. The art direction centers on the visual and auditory details of the tea-making process.
Development
As the visualizer and art director, I designed the deck, developed the storyboard, and created the super graphics. These elements were structured to guide the video’s pace and visual flow.
Problem
The goal was to make a standard tea-making routine visually engaging and distinct from typical product demonstrations.
Solution
The project resulted in a commercial that used rhythmic cuts and graphic overlays to emphasize the tactile details of the product.
