UPJ - Dies Natalis 14 & Wisuda 11
This project covers the full visual identity and event branding for Universitas Pembangunan Jaya’s 14th anniversary and 11th graduation ceremony.
Concept
The visual direction centers on themes of limitless exploration and future-ready education, using fluid graphic shapes to represent the university's continuous momentum.
Development
I led the art direction to create a cohesive experience across all platforms, from large-scale physical installations and stage designs to digital promotional content and graduation collateral.
Problem
The challenge was to push the visual identity toward a more mature and sophisticated look that reflects the university's growth while still appearing modern and dynamic.
Solution
I implemented a refreshed color palette and a more intricate layering of graphic elements, providing a high-end feel that unified the celebratory atmosphere of the anniversary with the prestige of the graduation.
