UPJ - Dies Natalis 13 & Wisuda 10
This project involved the comprehensive visual identity and event branding for Universitas Pembangunan Jaya’s 13th anniversary and 10th graduation ceremony.
Concept
The visual direction focuses on a refined academic aesthetic that emphasizes institutional progress and the celebration of student achievement through clean, modern graphic elements.
Development
I oversaw the art direction to ensure a consistent visual language across all physical and digital touchpoints, including environmental signage, large-scale stage backdrops, and social media assets.
Problem
The challenge was to create a design system that could bridge the festive nature of an anniversary with the formal, prestigious atmosphere required for a university graduation.
Solution
I developed a flexible graphic framework using a unified color palette and recurring geometric motifs, which allowed for visual variety while maintaining a professional and cohesive event identity.
