Kecap Sedaap - Short Video
A short video commercial for Kecap Sedaap featuring a glamping-themed setting to showcase the product in an outdoor lifestyle context.
Concept
The direction centers on an aspirational outdoor lifestyle, using warm lighting and curated set pieces to frame the product as a culinary essential.
Development
I enhanced the project deck by designing a visual identity that included set designs, prop selection, and food styling guidelines to establish a high-end look.
Problem
The objective was to move the product away from a standard kitchen setting and present it as a premium choice for modern, outdoor dining.
Solution
The final deck provided a clear visual framework for the set and styling, leading to a commercial that effectively positioned the product within a more sophisticated environment
