UPJ - TEDxUPJ
isual identity and promotional art direction for the TEDxUPJ 2025 event, themed around inclusive and sustainable urban living. The campaign introduces a diverse lineup of speakers through a cohesive social media and environmental design strategy.
Concept
The concept focuses on "Sustainable Urban Living," visualizing the ideas of the invited speakers. The art direction aims to present these perspectives through a unified and modern aesthetic.
Development
The art direction translates the TEDx brand into an urban context, utilizing a structured layout for speaker profiles and event logistics. I developed a visual system that integrates the specific names, location, and scheduling into a clean, professional digital format.
Problem
The challenge was to present diverse speakers and complex urban themes in a clear, cohesive format. The design needed to coordinate multiple names and topics under one recognizable event identity.
Solution
I used a structured graphic system to ensure all promotional materials remained clear and organized. This approach provided a professional visual framework that effectively communicated the event’s theme and speaker information.
