Halodoc - FC Kit
An athletic apparel project designed for the Halodoc internal football team to build a sense of unity and team spirit among employees during internal tournaments and company sporting events.
Concept
The visual direction centers on translating Halodoc’s established health-tech identity into a high-performance sportswear aesthetic. It bridges the gap between digital healthcare branding and the energy of competitive football through a modern, minimalist design language.
Development
The process involved executing specific color blocking and strategic logo placement to ensure brand visibility on the field. I adapted the brand’s typography for athletic use and utilized Halodoc's signature red.
Problem
The main challenge was the inherent contrast between a medical branding system, which is built on stability and trust, and the need for a dynamic, aggressive sports look that reflects the speed and energy of the game.
Solution
I implemented a design that prioritized clean lines and bold color distribution. By balancing the placement of brand assets with a modern kit silhouette, the final apparel feels athletic and fast while remaining instantly recognizable as a core part of the Halodoc brand ecosystem.
