BINUS University SEE 2016
This project involved the integrated branding and environmental design for the 2016 Student Education Exhibition, the primary showcase for BINUS University’s academic programs.
Concept
The visual approach centers on a vibrant, multi-layered aesthetic intended to represent the diverse academic paths and energetic student life within the university ecosystem.
Development
I executed the design of the event's environmental graphics and promotional materials, adapting the core brand identity for large-scale exhibition displays and wayfinding.
Problem
The exhibition hall contained a high volume of competing information from dozens of departments, which often led to visitor fatigue and difficulty in locating specific faculties.
Solution
I implemented a cohesive illustration style to act as a visual guide, using these graphic elements to unify different exhibition zones and create a more friendly, engaging atmosphere for prospective students.
