Pelita Air - Starlight App Promo
A promotional campaign for the "Tripper" app, Pelita Air’s in-flight entertainment and service platform. The visuals were designed to highlight the app's features and ease of use during the flight experience.
Concept
Using a minimalist aesthetic to highlight the natural beauty of each location. It aims to present these destinations as serene, accessible, and high-value experiences.
Development
Visuals were created by pairing Pelita Air’s brand colors to mimic a digital interface. The layouts were optimized for mobile viewing, utilizing simple grids to keep the focus on the destination.
Problem
Passengers are often unaware that they need to download an app before or during the flight to access entertainment.
Solution
focused on the richness of the content library and the comfort of using one’s own device. By using vibrant, cinematic imagery, the campaign successfully framed the app as a key driver of passenger relaxation and enjoyment.
