Pelita Air - Hidden Gems Social Media
A series of Instagram posts featuring lesser-known travel spots in Bali and Yogyakarta to promote Pelita Air’s flight routes. The content focuses on high-quality photography and clean layouts tailored for a premium social media presence.
Concept
The art direction blends modern, clean layouts with organic, immersive photography. By using sophisticated typography and a color palette inspired by Indonesian landscapes, the visuals position Pelita Air as the bridge between the traveler and the untouched beauty of the islands.
Development
The visual language was developed to balance Pelita Air’s blue and white corporate identity with the vibrant, earthy tones of local destinations.
Problem
Bali and Yogyakarta are often perceived as "over-saturated" destinations, seasoned travelers need to know there is still more to see.
Solution
The art direction prioritized "hidden" perspectives and quiet, scenic details over famous landmarks. This approach framed the destinations as fresh and exclusive, aligning with the airline’s identity.
