Halodoc - Partnership IG Feed
This project involved designing a series of Instagram feed assets for Halodoc’s strategic partnerships with global health brands like Listerine, Pocari Sweat, and Johnson & Johnson.
Concept
The visual direction focuses on a "clean and credible" aesthetic, using minimalist photography and Halodoc’s signature color elements to create a professional healthcare atmosphere.
Development
I curated the visual layout for the partnership campaign, ensuring that diverse product photography was seamlessly integrated into a cohesive grid that reflects Halodoc's brand identity.
Problem
The feed needed to feature multiple third-party brands with different visual styles while maintaining the high level of trust and medical credibility associated with Halodoc.
Solution
I implemented a unified design framework using consistent color accents and a minimalist composition, which allowed the partner products to stand out without disrupting the overall brand harmony.
