About Me
A 35-year-old Graphic Designer and Art Director with over 10 years of professional experience, currently managing and lecturing in Visual Communication Design at DKV Universitas Pembangunan Jaya (Jaya Group). With the privilege of working with well-known companies such as Halodoc, BINUS Group, Jaya Group, Air Asia, Pelita Air (Pertamina), Ajinomoto, Unilever, Wings Food, XL Axiata, Morinaga-Kino, Bali United, BRI, Kemenpar RI, and POLRI. Inspired by visual artists from the 2000s American alternative music scene, Brandon Rike and Aaron Marsh, the interests have evolved into visual branding and semiotics with a continuous focus on logo humanization. Graduated as an award-winning student, earning the title of Valedictorian in both middle & high school, and graduated Summa Cum Laude with a Master's degree in Visual Branding and Semiotics.
Skills Set
Graphic Design
Art Direction
Logo & Identity
Campaign
Artificial Intellegent
Promotion
Typography
Digital Imaging
Digital Illustration
Storyboard
Web Design
Academic Writing
Researches
Sound Design
Experiences
Secretary of Study Program & Lecturer
• July 2022 - Present
Univ. Pembangunan Jaya
• Managed and organized all administrative semester scheduling and lecturer line-ups for the DKV study program.
• Served as the Kerja Profesi coordinator, managing industry partnerships & ensuring students gain practical experience aligned with industry.
• Involved in the preparation for the 2027-2028 curriculum reaccreditation under LAM DEPILAR.
• Responsible for coordinating the annual study program budget for operational activities and investments with the Faculty.
• Involved in the development of the 2023 OBE Curriculum for defining CPL, CPMK, RPS, and RTM.
• Directed and managed key visuals and materials for the UPJ Graduation (Wisuda) & Dies Natalis ceremonies in 2023, 2024, and 2025.
Mata Kuliah:
Perancangan Identitas Visual, Perancangan Promosi & Kampanye, Manjemen Proyek Desain, Desain Portofolio, Penulisan Desain Ilmiah, Perancangan Mutimedia, Tipografi Dasar, Tipografi Lanjutan, Perancangan Tata Letak, Teknik Produksi Media,
Secretary of Study Program & Lecturer
• July 2022 - Present
Univ. Pembangunan Jaya
• Managed and organized all administrative semester scheduling and lecturer line-ups for the DKV study program.
• Served as the Kerja Profesi coordinator, managing industry partnerships & ensuring students gain practical experience aligned with industry.
• Involved in the preparation for the 2027-2028 curriculum reaccreditation under LAM DEPILAR.
• Responsible for coordinating the annual study program budget for operational activities and investments with the Faculty.
• Involved in the development of the 2023 OBE Curriculum for defining CPL, CPMK, RPS, and RTM.
• Directed and managed key visuals and materials for the UPJ Graduation (Wisuda) & Dies Natalis ceremonies in 2023, 2024, and 2025.
Mata Kuliah:
Perancangan Identitas Visual, Perancangan Promosi & Kampanye, Manjemen Proyek Desain, Desain Portofolio, Penulisan Desain Ilmiah, Perancangan Mutimedia, Tipografi Dasar, Tipografi Lanjutan, Perancangan Tata Letak, Teknik Produksi Media,
Secretary of Study Program & Lecturer
• July 2022 - Present
Univ. Pembangunan Jaya
• Managed and organized all administrative semester scheduling and lecturer line-ups for the DKV study program.
• Served as the Kerja Profesi coordinator, managing industry partnerships & ensuring students gain practical experience aligned with industry.
• Involved in the preparation for the 2027-2028 curriculum reaccreditation under LAM DEPILAR.
• Responsible for coordinating the annual study program budget for operational activities and investments with the Faculty.
• Involved in the development of the 2023 OBE Curriculum for defining CPL, CPMK, RPS, and RTM.
• Directed and managed key visuals and materials for the UPJ Graduation (Wisuda) & Dies Natalis ceremonies in 2023, 2024, and 2025.
Mata Kuliah:
Perancangan Identitas Visual, Perancangan Promosi & Kampanye, Manjemen Proyek Desain, Desain Portofolio, Penulisan Desain Ilmiah, Perancangan Mutimedia, Tipografi Dasar, Tipografi Lanjutan, Perancangan Tata Letak, Teknik Produksi Media,
Part-time Lecturer
• April 2022 - June 2022
Universitas Bunda Mulia
Mata Kuliah: Advance portofolio & User Interface
Part-time Lecturer
• April 2022 - June 2022
Universitas Bunda Mulia
Mata Kuliah: Advance portofolio & User Interface
Part-time Lecturer
• April 2022 - June 2022
Universitas Bunda Mulia
Mata Kuliah: Advance portofolio & User Interface
Graphic Designer
• August 2018 - August 2022
Halodoc
During my master's degree study, I decided to downgrade my role to a graphic designer so I could manage focus between work and college.
• Visualize partnership Instagram editorial plan with brands such as Panadol, Pocari Sweat, Listerine, Bebelac, Rohto, La Roche Posay, etc.
• Create storyboard & supers for editorial & tutorial video such as #KataDokterHalodoc, Rapid Test Halodoc, Kemenkes’ Isolasi Mandiri.
• Produce app screenshots presentation on AppStore & Playstore.
• Create key visual for facebook ads & A/B testing for various platforms.
• Produce app screenshots presentation on AppStore & Playstore.
Graphic Designer
• August 2018 - August 2022
Halodoc
During my master's degree study, I decided to downgrade my role to a graphic designer so I could manage focus between work and college.
• Visualize partnership Instagram editorial plan with brands such as Panadol, Pocari Sweat, Listerine, Bebelac, Rohto, La Roche Posay, etc.
• Create storyboard & supers for editorial & tutorial video such as #KataDokterHalodoc, Rapid Test Halodoc, Kemenkes’ Isolasi Mandiri.
• Produce app screenshots presentation on AppStore & Playstore.
• Create key visual for facebook ads & A/B testing for various platforms.
• Produce app screenshots presentation on AppStore & Playstore.
Graphic Designer
• August 2018 - August 2022
Halodoc
During my master's degree study, I decided to downgrade my role to a graphic designer so I could manage focus between work and college.
• Visualize partnership Instagram editorial plan with brands such as Panadol, Pocari Sweat, Listerine, Bebelac, Rohto, La Roche Posay, etc.
• Create storyboard & supers for editorial & tutorial video such as #KataDokterHalodoc, Rapid Test Halodoc, Kemenkes’ Isolasi Mandiri.
• Produce app screenshots presentation on AppStore & Playstore.
• Create key visual for facebook ads & A/B testing for various platforms.
• Produce app screenshots presentation on AppStore & Playstore.
Art Director
• July 2017 - August 2018
Ideabuzz Asia
Brainstorm client briefs & strategies with the creative director and creative team to create branding and run marketing campaigns for:
Morinaga-Kino (Hi-Chew product campaign)
• Plan & execute brand campaign: #HichewtnessChallenge, an interactive video challenge using microsite as the hero media.
• Brainstorm and produce weekly Instagram editorial plan with copywriter.
XL Axiata (XL Business Solutions branding)
• Collaborated with production houses to produce company profile videos, creating storyboard, graphic assets & maintain the client's brief.
• Supervised creative team in creating a name, logo & identity, and brand guideline for brand new B2B products which are focused on IoT.
Also more works with big clients such as: BRI Credit Card Asian Games (BUMN), Belitung Geopark (Pemprov Belitung), Friendly Shandong (Shandong Tourism Commission, China), Visit Hainan (Hainan Tourism Development Commission, China).
Art Director
• July 2017 - August 2018
Ideabuzz Asia
Brainstorm client briefs & strategies with the creative director and creative team to create branding and run marketing campaigns for:
Morinaga-Kino (Hi-Chew product campaign)
• Plan & execute brand campaign: #HichewtnessChallenge, an interactive video challenge using microsite as the hero media.
• Brainstorm and produce weekly Instagram editorial plan with copywriter.
XL Axiata (XL Business Solutions branding)
• Collaborated with production houses to produce company profile videos, creating storyboard, graphic assets & maintain the client's brief.
• Supervised creative team in creating a name, logo & identity, and brand guideline for brand new B2B products which are focused on IoT.
Also more works with big clients such as: BRI Credit Card Asian Games (BUMN), Belitung Geopark (Pemprov Belitung), Friendly Shandong (Shandong Tourism Commission, China), Visit Hainan (Hainan Tourism Development Commission, China).
Art Director
• July 2017 - August 2018
Ideabuzz Asia
Brainstorm client briefs & strategies with the creative director and creative team to create branding and run marketing campaigns for:
Morinaga-Kino (Hi-Chew product campaign)
• Plan & execute brand campaign: #HichewtnessChallenge, an interactive video challenge using microsite as the hero media.
• Brainstorm and produce weekly Instagram editorial plan with copywriter.
XL Axiata (XL Business Solutions branding)
• Collaborated with production houses to produce company profile videos, creating storyboard, graphic assets & maintain the client's brief.
• Supervised creative team in creating a name, logo & identity, and brand guideline for brand new B2B products which are focused on IoT.
Also more works with big clients such as: BRI Credit Card Asian Games (BUMN), Belitung Geopark (Pemprov Belitung), Friendly Shandong (Shandong Tourism Commission, China), Visit Hainan (Hainan Tourism Development Commission, China).
Creative Designer
• February 2016 - March 2017
BINA NUSANTARA Group
Maintained corporate identity based on guidelines in producing printed & digital marketing materials. (4 of 17 BINA NUSANTARA business units):
BINUS University
• Undertake advertising and promotional design for online & print to promote events such as Info Session & BIPP.
• Studium Generale (Kuliah Umum) which focused on building a leadership from the leaders of Lotte, IKEA, Fonterra, Daihatsu, WWF, Danone, etc.
• Work with rector's public relation team to deliver pointed news & updates in #DariRektorUntukBINUSIAN bulletin.
BINUS Graduate Program & Doctorate Program
• Undertake advertising and promotional design to promote event such as Info Session, Career Seminar, Breakfast Talk & Alumni Talk.
• Created key visual for monthly seminar: Meet & Greet with ICT Leader (Acer, XL Axiata, Gojek, Kaskus, Citilink, etc).
• Create advertising and promotional design of annual event, BDPR 2016 (BINUS Doctoral Progress Review).
• Collaborate with Marketing Communication & BGP Marketing Team to create visual concept of annual marketing strategy,
BINUS School Bekasi
• Undertake advertising and promotional design for online, print and promotional event such as Info Session, Fun Friday & Open House.
Creative Designer
• February 2016 - March 2017
BINA NUSANTARA Group
Maintained corporate identity based on guidelines in producing printed & digital marketing materials. (4 of 17 BINA NUSANTARA business units):
BINUS University
• Undertake advertising and promotional design for online & print to promote events such as Info Session & BIPP.
• Studium Generale (Kuliah Umum) which focused on building a leadership from the leaders of Lotte, IKEA, Fonterra, Daihatsu, WWF, Danone, etc.
• Work with rector's public relation team to deliver pointed news & updates in #DariRektorUntukBINUSIAN bulletin.
BINUS Graduate Program & Doctorate Program
• Undertake advertising and promotional design to promote event such as Info Session, Career Seminar, Breakfast Talk & Alumni Talk.
• Created key visual for monthly seminar: Meet & Greet with ICT Leader (Acer, XL Axiata, Gojek, Kaskus, Citilink, etc).
• Create advertising and promotional design of annual event, BDPR 2016 (BINUS Doctoral Progress Review).
• Collaborate with Marketing Communication & BGP Marketing Team to create visual concept of annual marketing strategy,
BINUS School Bekasi
• Undertake advertising and promotional design for online, print and promotional event such as Info Session, Fun Friday & Open House.
Creative Designer
• February 2016 - March 2017
BINA NUSANTARA Group
Maintained corporate identity based on guidelines in producing printed & digital marketing materials. (4 of 17 BINA NUSANTARA business units):
BINUS University
• Undertake advertising and promotional design for online & print to promote events such as Info Session & BIPP.
• Studium Generale (Kuliah Umum) which focused on building a leadership from the leaders of Lotte, IKEA, Fonterra, Daihatsu, WWF, Danone, etc.
• Work with rector's public relation team to deliver pointed news & updates in #DariRektorUntukBINUSIAN bulletin.
BINUS Graduate Program & Doctorate Program
• Undertake advertising and promotional design to promote event such as Info Session, Career Seminar, Breakfast Talk & Alumni Talk.
• Created key visual for monthly seminar: Meet & Greet with ICT Leader (Acer, XL Axiata, Gojek, Kaskus, Citilink, etc).
• Create advertising and promotional design of annual event, BDPR 2016 (BINUS Doctoral Progress Review).
• Collaborate with Marketing Communication & BGP Marketing Team to create visual concept of annual marketing strategy,
BINUS School Bekasi
• Undertake advertising and promotional design for online, print and promotional event such as Info Session, Fun Friday & Open House.
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Freelance Art Director
• 2023 - Present
GOODNATURE
GOODNATURE is a fresh concept production house founded on Punk ethics by a team of experienced creatives hailing from renowned studios and agencies in Jakarta. Our mission is to push the boundaries of creativity while maintaining a rebellious spirit.
• Building the Visual Identity, Creating the core visual identity of GOODNATURE from the ground up.
• Pitch Deck Design, Crafting compelling pitch decks to win clients.
• Post-Production Graphics, Leading the design of graphics for our post-production division.
• Storyboard Supervision, Ensuring storyboards align with our creative vision.
Freelance Art Director
• 2023 - Present
GOODNATURE
GOODNATURE is a fresh concept production house founded on Punk ethics by a team of experienced creatives hailing from renowned studios and agencies in Jakarta. Our mission is to push the boundaries of creativity while maintaining a rebellious spirit.
• Building the Visual Identity, Creating the core visual identity of GOODNATURE from the ground up.
• Pitch Deck Design, Crafting compelling pitch decks to win clients.
• Post-Production Graphics, Leading the design of graphics for our post-production division.
• Storyboard Supervision, Ensuring storyboards align with our creative vision.
Freelance Art Director
• 2023 - Present
GOODNATURE
GOODNATURE is a fresh concept production house founded on Punk ethics by a team of experienced creatives hailing from renowned studios and agencies in Jakarta. Our mission is to push the boundaries of creativity while maintaining a rebellious spirit.
• Building the Visual Identity, Creating the core visual identity of GOODNATURE from the ground up.
• Pitch Deck Design, Crafting compelling pitch decks to win clients.
• Post-Production Graphics, Leading the design of graphics for our post-production division.
• Storyboard Supervision, Ensuring storyboards align with our creative vision.
Education
Master of Design, Visual Communications • 2019
Universitas Trisakti
Grade: 4.00
Thesis: Humanization Study of Halodoc Logo (The Semiotics Analysis on Heidy as The Halodoc Logo)
Honors: The 1st Honorable Mention, Summa Cum Laude in Magister Desain Trisakti
Master of Design, Visual Communications • 2019
Universitas Trisakti
Grade: 4.00
Thesis: Humanization Study of Halodoc Logo (The Semiotics Analysis on Heidy as The Halodoc Logo)
Honors: The 1st Honorable Mention, Summa Cum Laude in Magister Desain Trisakti
Master of Design, Visual Communications • 2019
Universitas Trisakti
Grade: 4.00
Thesis: Humanization Study of Halodoc Logo (The Semiotics Analysis on Heidy as The Halodoc Logo)
Honors: The 1st Honorable Mention, Summa Cum Laude in Magister Desain Trisakti
Bachelor of Design, Visual Communication • 2008
Universitas Komputer Indonesia
Grade: 2.99
Thesis: The Design of Vegetarian Book for Teens
Honor: Pemda JABAR Scholarship
Bachelor of Design, Visual Communication • 2008
Universitas Komputer Indonesia
Grade: 2.99
Thesis: The Design of Vegetarian Book for Teens
Honor: Pemda JABAR Scholarship
Bachelor of Design, Visual Communication • 2008
Universitas Komputer Indonesia
Grade: 2.99
Thesis: The Design of Vegetarian Book for Teens
Honor: Pemda JABAR Scholarship
Certifications
JAD Asisten Ahli 150
LLDIKTI Wil. IV
ID 5750/LL4/PT/2024
JAD Asisten Ahli 150
LLDIKTI Wil. IV
ID 5750/LL4/PT/2024
JAD Asisten Ahli 150
LLDIKTI Wil. IV
ID 5750/LL4/PT/2024
TOEFL® 483.33
TEPT
ID 0683/TEPT/VII/2021
TOEFL® 483.33
TEPT
ID 0683/TEPT/VII/2021
TOEFL® 483.33
TEPT
ID 0683/TEPT/VII/2021
Motion Graphic 2D
BNSP
ID 59110 2166 4 0037850 2024
Motion Graphic 2D
BNSP
ID 59110 2166 4 0037850 2024
Motion Graphic 2D
BNSP
ID 59110 2166 4 0037850 2024
TOEIC® 810
Educational Test Service
ID 1267098 (2022)
TOEIC® 810
Educational Test Service
ID 1267098 (2022)
TOEIC® 810
Educational Test Service
ID 1267098 (2022)
Diklat PEKERTI
LP2Al - Univ. Pasundan
4014/ Unpas.R/LP2Al/ PEKERTl/Xll/2022
Diklat PEKERTI
LP2Al - Univ. Pasundan
4014/ Unpas.R/LP2Al/ PEKERTl/Xll/2022
Diklat PEKERTI
LP2Al - Univ. Pasundan
4014/ Unpas.R/LP2Al/ PEKERTl/Xll/2022
Awards
References
Retno P. M., S.Sn., M.Ds.
UPJ • Head of Department of DKV
Retno P. M., S.Sn., M.Ds.
UPJ • Head of Department of DKV
Retno P. M., S.Sn., M.Ds.
UPJ • Head of Department of DKV
Prof. Dr. Wegig M., M.Hum.
Univ. Trisakti • Dean Of FRSD
Prof. Dr. Wegig M., M.Hum.
Univ. Trisakti • Dean Of FRSD
Prof. Dr. Wegig M., M.Hum.
Univ. Trisakti • Dean Of FRSD
Nindita Taufani
Halodoc • Sr. Art Director
Nindita Taufani
Halodoc • Sr. Art Director
Nindita Taufani
Halodoc • Sr. Art Director
