2015 → 2025
10+ yrs experiences.

Tommi
SIswono

Tommi
SIswono

Art Director & Graphic Designer + Lecturer

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“ Whether it’s translating an ambition or imbuing a symbol with personality, I aim for clarity, depth, and long-term impact. I believe iconic brands are built with human intent and consistency. ”

About Me

A 35-year-old Graphic Designer and Art Director with over 10 years of professional experience, currently managing and lecturing in Visual Communication Design at DKV Universitas Pembangunan Jaya (Jaya Group). With the privilege of working with well-known companies such as Halodoc, BINUS Group, Jaya Group, Air Asia, Pelita Air (Pertamina), Ajinomoto, Unilever, Wings Food, XL Axiata, Morinaga-Kino, Bali United, BRI, Kemenpar RI, and POLRI. Inspired by visual artists from the 2000s American alternative music scene, Brandon Rike and Aaron Marsh, the interests have evolved into visual branding and semiotics with a continuous focus on logo humanization. Graduated as an award-winning student, earning the title of Valedictorian in both middle & high school, and graduated Summa Cum Laude with a Master's degree in Visual Branding and Semiotics.

Skills Set

Graphic Design

Art Direction

Logo & Identity

Campaign

Artificial Intellegent

Promotion

Typography

Digital Imaging

Digital Illustration

Storyboard

Web Design

Academic Writing

Researches

Sound Design

Experiences

Secretary of Study Program & Lecturer

• July 2022 - Present

Univ. Pembangunan Jaya

• Managed and organized all administrative semester scheduling and lecturer line-ups for the DKV study program.
• Served as the Kerja Profesi coordinator, managing industry partnerships & ensuring students gain practical experience aligned with industry.
• Involved in the preparation for the 2027-2028 curriculum reaccreditation under LAM DEPILAR.
• Responsible for coordinating the annual study program budget for operational activities and investments with the Faculty.
• Involved in the development of the 2023 OBE Curriculum for defining CPL, CPMK, RPS, and RTM.
• Directed and managed key visuals and materials for the UPJ Graduation (Wisuda) & Dies Natalis ceremonies in 2023, 2024, and 2025.


Mata Kuliah:
Perancangan Identitas Visual, Perancangan Promosi & Kampanye, Manjemen Proyek Desain, Desain Portofolio, Penulisan Desain Ilmiah, Perancangan Mutimedia, Tipografi Dasar, Tipografi Lanjutan, Perancangan Tata Letak, Teknik Produksi Media,

Secretary of Study Program & Lecturer

• July 2022 - Present

Univ. Pembangunan Jaya

• Managed and organized all administrative semester scheduling and lecturer line-ups for the VCD study program.
• Served as the Professional Work program coordinator, managing industry partnerships & ensuring students gain practical experience aligned with industry.
• Involved in the preparation for the 2027-2028 curriculum reaccreditation under LAM DEPILAR.
• Responsible for coordinating the annual study program budget for operational activities and investments with the Faculty.
• Involved in the development of the 2023 OBE Curriculum for defining CPL, CPMK, RPS, and RTM.
• Directed and managed key visuals and materials for the UPJ Graduation (Wisuda) & Dies Natalis ceremonies in 2023, 2024, and 2025.


Subjects:
Visual Identity Design, Promotion & Campaign Design, Design Project Management, Portfolio Design, Scientific Design Writing, Multimedia Design, Basic Typography, Advanced Typography, Layout Design, Media Production Techniques

Secretary of Study Program & Lecturer

• July 2022 - Present

Univ. Pembangunan Jaya

• Managed and organized all administrative semester scheduling and lecturer line-ups for the DKV study program.
• Served as the Kerja Profesi coordinator, managing industry partnerships & ensuring students gain practical experience aligned with industry.
• Involved in the preparation for the 2027-2028 curriculum reaccreditation under LAM DEPILAR.
• Responsible for coordinating the annual study program budget for operational activities and investments with the Faculty.
• Involved in the development of the 2023 OBE Curriculum for defining CPL, CPMK, RPS, and RTM.
• Directed and managed key visuals and materials for the UPJ Graduation (Wisuda) & Dies Natalis ceremonies in 2023, 2024, and 2025.


Mata Kuliah:
Perancangan Identitas Visual, Perancangan Promosi & Kampanye, Manjemen Proyek Desain, Desain Portofolio, Penulisan Desain Ilmiah, Perancangan Mutimedia, Tipografi Dasar, Tipografi Lanjutan, Perancangan Tata Letak, Teknik Produksi Media,

Secretary of Study Program & Lecturer

• July 2022 - Present

Univ. Pembangunan Jaya

• Managed and organized all administrative semester scheduling and lecturer line-ups for the VCD study program.
• Served as the Professional Work Program coordinator, managing industry partnerships & ensuring students gain practical experience aligned with industry.
• Involved in the preparation for the 2027-2028 curriculum reaccreditation under LAM DEPILAR.
• Responsible for coordinating the annual study program budget for operational activities and investments with the Faculty.
• Involved in the development of the 2023 OBE Curriculum for defining CPL, CPMK, RPS, and RTM.
• Directed and managed key visuals and materials for the UPJ Graduation (Wisuda) & Dies Natalis ceremonies in 2023, 2024, and 2025.


Subjects:
Perancangan Identitas Visual, Perancangan Promosi & Kampanye, Manjemen Proyek Desain, Desain Portofolio, Penulisan Desain Ilmiah, Perancangan Mutimedia, Tipografi Dasar, Tipografi Lanjutan, Perancangan Tata Letak, Teknik Produksi Media,

Part-time Lecturer

• April 2022 - June 2022

Universitas Bunda Mulia

Mata Kuliah: Advance portofolio & User Interface

Part-time Lecturer

• April 2022 - June 2022

Universitas Bunda Mulia

Subjects:: Advanced portofolio & User Interface

Part-time Lecturer

• April 2022 - June 2022

Universitas Bunda Mulia

Mata Kuliah: Advance portofolio & User Interface

Graphic Designer

• August 2018 - August 2022

Halodoc

During my master's degree study, I decided to downgrade my role to a graphic designer so I could manage focus between work and college.

• Visualize partnership Instagram editorial plan with brands such as Panadol, Pocari Sweat, Listerine, Bebelac, Rohto, La Roche Posay, etc.
• Create storyboard & supers for editorial & tutorial video such as #KataDokterHalodoc, Rapid Test Halodoc, Kemenkes’ Isolasi Mandiri.
• Produce app screenshots presentation on AppStore & Playstore.
• Create key visual for facebook ads & A/B testing for various platforms.
• Produce app screenshots presentation on AppStore & Playstore.

Art Director

• July 2017 - August 2018

Ideabuzz Asia

Brainstorm client briefs & strategies with the creative director and creative team to create branding and run marketing campaigns for:

Morinaga-Kino (Hi-Chew product campaign)
• Plan & execute brand campaign: #HichewtnessChallenge, an interactive video challenge using microsite as the hero media.
• Brainstorm and produce weekly Instagram editorial plan with copywriter.

XL Axiata (XL Business Solutions branding)
• Collaborated with production houses to produce company profile videos, creating storyboard, graphic assets & maintain the client's brief.
• Supervised creative team in creating a name, logo & identity, and brand guideline for brand new B2B products which are focused on IoT.

Also more works with big clients such as: BRI Credit Card Asian Games (BUMN), Belitung Geopark (Pemprov Belitung), Friendly Shandong (Shandong Tourism Commission, China), Visit Hainan (Hainan Tourism Development Commission, China).

Creative Designer

• February 2016 - March 2017

BINA NUSANTARA Group

Maintained corporate identity based on guidelines in producing printed & digital marketing materials. (4 of 17 BINA NUSANTARA business units):

BINUS University
• Undertake advertising and promotional design for online & print to promote events such as Info Session & BIPP.
• Studium Generale (Kuliah Umum) which focused on building a leadership from the leaders of Lotte, IKEA, Fonterra, Daihatsu, WWF, Danone, etc.
• Work with rector's public relation team to deliver pointed news & updates in #DariRektorUntukBINUSIAN bulletin.

BINUS Graduate Program & Doctorate Program
• Undertake advertising and promotional design to promote event such as Info Session, Career Seminar, Breakfast Talk & Alumni Talk.
• Created key visual for monthly seminar: Meet & Greet with ICT Leader (Acer, XL Axiata, Gojek, Kaskus, Citilink, etc).
• Create advertising and promotional design of annual event, BDPR 2016 (BINUS Doctoral Progress Review).
• Collaborate with Marketing Communication & BGP Marketing Team to create visual concept of annual marketing strategy,

BINUS School Bekasi
• Undertake advertising and promotional design for online, print and promotional event such as Info Session, Fun Friday & Open House.

Creative Designer

• February 2016 - March 2017

BINA NUSANTARA Group

Maintained corporate identity based on guidelines in producing printed & digital marketing materials. (4 of 17 BINA NUSANTARA business units):

BINUS University
• Undertake advertising and promotional design for online & print to promote events such as Info Session & BIPP.
• Studium Generale (Guest Lecture) which focused on building a leadership from the leaders of Lotte, IKEA, Fonterra, Daihatsu, WWF, Danone, etc.
• Work with rector's public relation team to deliver pointed news & updates in #DariRektorUntukBINUSIAN bulletin.

BINUS Graduate Program & Doctorate Program
• Undertake advertising and promotional design to promote event such as Info Session, Career Seminar, Breakfast Talk & Alumni Talk.
• Created key visual for monthly seminar: Meet & Greet with ICT Leader (Acer, XL Axiata, Gojek, Kaskus, Citilink, etc).
• Create advertising and promotional design of annual event, BDPR 2016 (BINUS Doctoral Progress Review).
• Collaborate with Marketing Communication & BGP Marketing Team to create visual concept of annual marketing strategy,

BINUS School Bekasi
• Undertake advertising and promotional design for online, print and promotional event such as Info Session, Fun Friday & Open House.

Creative Designer

• February 2016 - March 2017

BINA NUSANTARA Group

Maintained corporate identity based on guidelines in producing printed & digital marketing materials. (4 of 17 BINA NUSANTARA business units):

BINUS University
• Undertake advertising and promotional design for online & print to promote events such as Info Session & BIPP.
• Studium Generale (Kuliah Umum) which focused on building a leadership from the leaders of Lotte, IKEA, Fonterra, Daihatsu, WWF, Danone, etc.
• Work with rector's public relation team to deliver pointed news & updates in #DariRektorUntukBINUSIAN bulletin.

BINUS Graduate Program & Doctorate Program
• Undertake advertising and promotional design to promote event such as Info Session, Career Seminar, Breakfast Talk & Alumni Talk.
• Created key visual for monthly seminar: Meet & Greet with ICT Leader (Acer, XL Axiata, Gojek, Kaskus, Citilink, etc).
• Create advertising and promotional design of annual event, BDPR 2016 (BINUS Doctoral Progress Review).
• Collaborate with Marketing Communication & BGP Marketing Team to create visual concept of annual marketing strategy,

BINUS School Bekasi
• Undertake advertising and promotional design for online, print and promotional event such as Info Session, Fun Friday & Open House.

Freelance Art Director

• 2023 - Present

GOODNATURE

GOODNATURE is a fresh concept production house founded on Punk ethics by a team of experienced creatives hailing from renowned studios and agencies in Jakarta. Our mission is to push the boundaries of creativity while maintaining a rebellious spirit.

• Building the Visual Identity, Creating the core visual identity of GOODNATURE from the ground up.
• Pitch Deck Design, Crafting compelling pitch decks to win clients.
• Post-Production Graphics, Leading the design of graphics for our post-production division.
• Storyboard Supervision, Ensuring storyboards align with our creative vision.

Education

Master of Design, Visual Communications • 2019

Universitas Trisakti

Grade: 4.00


Thesis: Humanization Study of Halodoc Logo (The Semiotics Analysis on Heidy as The Halodoc Logo)

Honors: The 1st Honorable Mention, Summa Cum Laude in Magister Desain Trisakti

Bachelor of Design, Visual Communication • 2008

Universitas Komputer Indonesia

Grade: 2.99


Thesis: The Design of Vegetarian Book for Teens

Honor: Pemda JABAR Scholarship

Certifications

JAD Asisten Ahli 150

LLDIKTI Wil. IV

ID 5750/LL4/PT/2024

TOEFL® 483.33

TEPT

ID 0683/TEPT/VII/2021

Motion Graphic 2D

BNSP

ID 59110 2166 4 0037850 2024

TOEIC® 810

Educational Test Service

ID 1267098 (2022)

Diklat PEKERTI

LP2Al - Univ. Pasundan

4014/ Unpas.R/LP2Al/ PEKERTl/Xll/2022

Awards

1st Honorable Mention, Summa Cum Laude & Valedictorian

Magister Desain, Universitas Trisakti (2022)

1st Honorable Mention, Summa Cum Laude & Valedictorian

Master of Design, Universitas Trisakti (2022)

1st Honorable Mention, Summa Cum Laude & Valedictorian

Magister Desain, Universitas Trisakti (2022)

Winner of the 1st JSW Young Academics Article Competition 2021 (JSW-YA2C)

Jurnal Sosiologi Walisongo (JSW) UIN Walisongo Semarang (2022)

Pembimbing Tim Terpilih P2MW

Belmawa Kemendiktisaintek RI (2023)

DKV UPJ Program Kompetisi Kampus Merdeka (PKKM)

Kemendiktisaintek RI (2024)

References

Retno P. M., S.Sn., M.Ds.

UPJ • Head of Department of DKV


Prof. Dr. Wegig M., M.Hum.

Univ. Trisakti • Dean Of FRSD


Nindita Taufani

Halodoc • Sr. Art Director


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Connect your brand to -

a humanizing visual concept.

Jakarta based Graphic Designer & Art Director with 10+ years of experience.
Focuses on Visual Identity, Digital Campaign & Activation, influenced by 2000s American alt music artists.
Holding a Master’s in Visual Branding and Semiotics.
Jakarta based Graphic Designer & Art Director with 10+ years of experience.
Focuses on Visual Identity, Digital Campaign & Activation, influenced by 2000s American alt music artists.
Holding a Master’s in Visual Branding and Semiotics.

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